Nostalgia is a powerful thing and can be used for to your small business’ advantage. Find out how triggering this type of emotional response can make your products or services a fundamental component of your customers’ lives. Click Here to Learn...
How to Keep Your Blog From Being a Flop
If you are devoting your time to writing a blog for your business you probably want people to read it, enjoy it, and come back again. Here are a few things to avoid in order to make sure that happens. Click Here to Learn...
Using Inbound Links To Increase Your Website’s Traffic
If you have had questions about improving inbound links to your website you are not alone. Follow the link below to learn a few tips to help improve your traffic. Click Here to Learn...
Key Steps to a Building a Successful Blog
There is a sea of blogs out there, and they are all trying to accomplish the same thing you are: build revenue. However, having competition doesn’t mean you can’t find success. Click Here to Learn...
QR Codes- The Barcode of the Future
Maybe you have noticed them, you might even scan them from time to time, but are you utilizing QR (Quick Response) codes for your small business? They are free to create and a great way to connect to your potential customers. Click Here to Learn...
Industry Assumptions
In their book Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne make the point that all businesses operate in the red ocean where everyone does the same things. The water is red as a result of businesses eating one another alive. However, if you operate in a blue ocean, one where there’s no competition, you can grow your business as large as you like. For example, Cirque De Soleil is a circus but they’ve done away with many of the assumptions of the circus industry and have prospered because of it. Burger joints like In-N-Out are highly successful despite not having an expansive menu like McDonalds, Wendy’s, and Burger King. Most...
A Real Life Lesson in Using Groupon
We have posted information on Groupon and small businesses before, but this article gives a real life account of the risk associated with using Groupon for small business. Click Here to Learn...
Saying Thank You Matters
If your mom is anything like mine, she has been telling you ever since you could print your name to send thank you notes. Well, guess what? Those principles still hold true, and can make a difference in customers returning to buy more (not to mention referrals). Click Here to Learn...
Take Advantage of American Express’s Small Business Saturday Campaign
The Saturday after Thanksgiving has been coined “Small Business Saturday” by American Express. Take advantage of their promotion and generate sales in your small business. Click Here to Learn More…
Getting The Most Out of Twitter
st having a Twitter account won’t bring in any business. Here are five easy steps to use Twitter to interact, build relationships, and share information. It’s more than an interactive billboard, so have fun with it. Click Here To Learn...
Social Media Marketing Mistakes
Many businesses are embracing social media as a way to market their businesses; however, even though “social media” is largely free, making these mistakes can prove costly. Click Here to Learn More…
Hospitality Goes Digital
If your business is in the hospitality industry, there is a world of opportunity available to you in an ever-developing database of online resources. Find out how you can get the edge on your competition. Click Here to Learn...
Can Siri Find You?
If you haven’t noticed yet, the world is rapidly changing. Online recommendation sites and local search is becoming more and more important. Read more to find out how to optimize your web presence so Siri and other next generation digital assistants can easily find and recommend your...
The Influence of Your Product
How would you have felt as a child if your holiday presents were wrapped in brown paper and twine? Would it have elicited the same feeling of excitement and joy that the shiny wrapping paper and colorful bows did? When developing and producing a product, it is important to keep visual marketing in mind. Researchers have claimed “visual package elements play a major role, representing the product for many consumers, especially when they do not want to spend much time.” We live in a fast paced world, and in an environment of rushed customers and snap judgments, poor planning can overshadow a quality item. For me, I still get excited at the...
4 Big Marketing Mistakes To Avoid
Money spent on marketing should build your business. The last thing you want to do is throw your hard earned marketing dollars down a rat hole. Here are 4 mistakes to avoid… Click Here to Learn...
Embracing Your Website
These days, every business must have a website. In many cases, your website may be a new a prospect’s first experience with you. Here are tips on how to set your website to engage visitors and turn them into customers… Click Here to Learn...
Has Time Moved Passed Radio?
Is radio advertising worth the money? Owning a small, local business means managing your advertising expenses wisely in order to maximize your monetary gain. Read more to determine whether or not radio advertising is right for your company. Read Full...
Why You Need To Be Where Your Customers Are Looking For You
It is critical to realize that the way a local small business owner approached marketing twenty years ago isn’t something they should be doing now. At my last “job,” the receptionist called my desk to let me know the most recent copy of the Yellow Pages had been delivered and wanted to...
How To STOP Being Ordinary and Start Being Profitable
All leading businesses from Apple to the #1 restaurant in your town have one thing in common: They do things differently… They don’t do what EVERYONE else is doing. Here are some tips on how to stop being part of the mediocre majority and start being the leader of the pack: Read Full...
When Choosing Your 2nd Location…
Even if your first location is highly successful, choosing the wrong site for your next venue can negatively influence your overall business. So, before you sign the lease, read this article and find out why setting up shop closer to your competition may not be such a bad idea after...
For Daily Updates
...Or follow us on
Facebook, Twitter, or RSS:
