Every year there is a toy that outshines all others. A few years ago it was Zhu-Zhu Pets, and many years before that Tickle Me Elmo dominated the holiday scene. Wouldn’t it be great if your product embodied that kind of mystique? Find out some tips on how to do that by clicking below. Click...
Give a Little, Get a Lot
Giving away your product might seem like a crazy idea. Find out how one small business owner turned free product into profit. Click Here to Learn More…
Getting Your First Customer
For those of you who are just starting your business you are probably fixating on pulling in that first customer. Have no fear, and remember that everyone started somewhere. Click Here to Learn...
The Power of Sound
A lot of things go into planning, implementing, and running a small business. With budgeting, marketing, and inventory on the brain, some of the smaller details may slip through the cracks. If you have a retail store, it is likely you’ve arranged the space to be visually appealing; but, have you thought about your customers’ other sense? In particular, their more emotionally rooted sense of sound? When I was younger and working at a sporting goods store, a woman approached me and told me she would never shop there again because the music was so horrible. Now, this might seem a little dramatic, but she had a point. My colleagues...
How To Compete With The Big Box Stores This X-Mas
This holiday season has the potential to give your local business some financial security in the coming months, but how do you compete with some of the bigger names? Find out how to get customers to choose your store over theirs. Click Here to Learn...
Give A Little, Sell A Lot
Giving your product away for free might sound like a terrifying suggestion, but there is a lot of power in free samples. With just a taste of what you are selling, you may gain a customer for life. Click Here to Learn...
The Sweet Smell of Success
Smells can influence a person’s mood and behavior. If you business smells bad, you won’t last long. But, can you use certain smells to create sales? Click Here to Learn More…
5 Ways To Boost Holiday Sales
The holidays are already upon us! Sure, the economy may be gloomy at best, but that doesn’t mean your holiday numbers have to suffer. Here are 5 tips to boost your sales. Click Here to Learn...
How To Guarantee Your Customers Smile Every Time
If your customers aren’t happy, then you aren’t securing the future of your business. Read more to learn an easy trick to get those customer smiles every time by managing their expectations. Click Here to Learn...
The $80 Bottle of Water
A few years ago, several restaurant chains tried to upsell customers into paying $4 or more for fancy Fiji Water, rather than free tap water. Some people fell for it, but most people thought it was almost criminal to charge someone so much for water. Well, what if I told you that you could sell customers water for $80 and they’d love you for it? Here’s how I paid $80 for a bottle of water and ended up telling at least 10 people (and everyone reading this article) that I was happy to do it. Recently, I was at the mall with my fiancée and we wandered into a costume jewelry store. As I stood around, checking my iPhone, a...
Communication is Your Key to Better Sales
You know what you want from your customers, and they know what they want from you. How do you have a productive interaction that ensures both of you leave satisfied? Read more to find out. Click Here to Learn...
How To Keep Credit Cards From Killing Your Business
In today’s world, credit card fraud is a very real threat, and something credit card companies take very seriously. It’s vital that your small business follows strict procedures in order to avoid legal fees that could kill your business. Is your business up to snuff? Click Here to...
Mastering the Art of Pricing
To ensure the health and ongoing success of your small business, you must price your products and services appropriately. There’s no one formula right for every business but this guide from inc.com will you navigate through the process: Click Here to Learn...
Charging Credt Cards Shouldn’t Be Stressful
There is a lot of confusion surrounding how to handle credit card processing. The last thing you want is to lose money while making it. Read up on how to approach this situation so you end up ahead. Click Here to Learn...
Are Marketing Tools Like Groupon Right For You?
One of the great things about the internet is its efficiency to reach new markets. Recently, there has been a great deal attention given to coupon sites like Groupon or LivingSocial. The pitch is appealing, but is the model right for your company? Read Full...
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